POLITICAL TALK-SHOW: IT IS DIALOG AND INTERACTION ISN'T IT?

The article discusses the television talk show as a multifunctional aspect of mass and interpersonal communication. In such situation of general-as close to real communication, "safe for the process activity" because television communication is one of the most sophisticated means of reflection of reality. This discourse can be secured all the possible values of the dominant culture corre- sponding, supporting the integration of society, helping individuals to perform socially approvable choose their behavior in important situations is vital. We also show that online viewers access to assessing developments in ne-transmission format displays a talk show on a new, higher level, as it allows a greater number of interested people to express their opinions panelists. Community spectators enjoying network access to the assessment of the debate on a talk show, can be regarded as a model of public sphere, where possible direct and prompt constructive participation of citizens.