THE ACQUISITION OF PRE-TRIP INFORMATION - A STATED PREFERENCE APPROACH

This paper describes a study into the effects of pre-trip information on travel behaviour, carried out as part of the DRIVE project EURONETT. The aim of the study was to investigate travellers' requirements for different types of travel information and methods of enquiry and to relate the process of information acquisition to changes in travel behaviour. The study was carried out using a stated preference approach, built on the use of a microcomputer based simulation of an in-home pre-trip information system offering information on travel times from home to City Centre, by bus and car, at different times of the day. A novel feature of the stated preference exercise was that respondents effectively generated their own choice set of alternatives through the process of information acquisition. Surveys were undertaken in parallel in Birmingham and Athens, thus allowing a comparison to be made between behaviour in typical Southern and Northern European settings. The first part of the paper discusses some of the fundamental behavioural and modelling issues raised by the introduction of advanced traveller information systems. It then describes the study methodology and the stated preference experiment. Results are presented from an analysis of the information acquisition process itself and from choice models relating the acquired information to effects on different dimensions of travel behaviour.