Gateway strategies : an efficient tool to manage risks and accelerate SMEs' internationalization ?

被引:1
|
作者
Dominguez, Noemie [1 ]
机构
[1] Univ Jean Moulin Lyon 3, Ctr Rech Magellan, IAE Lyon, 6 Cours Albert Thomas, F-69008 Lyon, France
来源
REVUE INTERNATIONALE PME | 2016年 / 29卷 / 3-4期
关键词
Internationalization; Risks; SMEs; Gateway strategies;
D O I
10.7202/1038334ar
中图分类号
F [经济];
学科分类号
02 ;
摘要
The saturation of traditional markets and the opening-up of economies push SMEs to internationalize. Even if they suffer from resources scarcity, more and more SMEs are investing abroad, calling for a reinvestigation of their expansion strategies. This article relies on the analysis of five independent manufacturing SMEs having (at least) one subsidiary abroad. It aims at understanding the main motivations pushing SMEs to implement gateway strategies in order to penetrate foreign markets. The decision to invest in a gateway country is following a defensive or offensive logic resulting from the interaction of external and internal factors. It appears that gateway strategies act as a tool to facilitate the entry to emerging market, reducing at the same time SMEs' exposure to local risks.
引用
收藏
页码:109 / 134
页数:26
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