CONSUMER DECISION-MAKING PROCESS

被引:5
作者
PELLEMAN.PA
机构
[1] UNIV NAMUR,NAMUR,BELGIUM
[2] UNIV LOUVAIN,LOUVAIN,BELGIUM
关键词
D O I
10.1108/EUM0000000005155
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:8 / 21
页数:14
相关论文
共 5 条
  • [1] ENGEL JF, 1968, CONSUMER BEHAVIOR
  • [2] FRANK RE, 1967, J MARKETING RESEARCH, V5, P54
  • [3] BUYER BEHAVIOR AND RELATED TECHNOLOGICAL ADVANCES
    HOWARD, JA
    [J]. JOURNAL OF MARKETING, 1970, 34 (01) : 18 - 21
  • [4] HOWARD JA, 1969, THEORY BUYER BEHAVIO
  • [5] Nicosia F. M., 1966, CONSUMER DECISION PR