Travellers' intention to purchase travel online: integrating trust and risk to the theory of planned behaviour

被引：23

作者：

Amaro, Suzanne ^{[1
]}

Duarte, Paulo ^{[2
]}

机构：

[1] Polytech Inst Viseu, Management Dept, Campus Politecn Respeses, Viseu, Portugal

[2] Univ Beira Interior, NECE Res Ctr Business Sci, Business & Econ Dept, Estr Sineiro Edificio Ernesto Cruz, Covilha, Portugal

来源：

ANATOLIA-INTERNATIONAL JOURNAL OF TOURISM AND HOSPITALITY RESEARCH | 2016年 / 27卷 / 03期

关键词：

Online travel shopping; partial least squares; perceived risk; theory of planned behaviour; trust;

D O I：

10.1080/13032917.2016.1191771

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study aims to determine which factors influence travellers' intentions to purchase travel online by proposing and empirically testing a new model grounded on the theory of planned behaviour. In order to validate the model, a web-based questionnaire was applied and a total of 1732 valid responses were obtained. The findings show that attitudes, perceived risk, and perceived behavioural control have significant effects on intentions to purchase travel online. However, contrary to what was expected, neither trust nor the influence of others seems to directly affect intentions to purchase travel online. Finally, the paper discusses the findings with the implications for theory and practice and makes several suggestions for future research.

引用

页码：389 / 400

页数：12

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