PERSONALITY AND DETERMINANTS OF PRODUCT CHOICE

[1] ALPERT MI, 1971, 7129 U TEX GRAD SCH

[2] TAXONOMY OF MAGAZINE READERSHIP APPLIED TO PROBLEMS IN MARKETING STRATEGY AND MEDIA SELECTION [J]. JOURNAL OF BUSINESS, 1969, 42 (03) : 337 - 363

[3] PERSONALITY VARIABLES AND CONSUMER DECISION PROCESS [J]. JOURNAL OF MARKETING RESEARCH, 1968, 5 (01) : 50 - 57

[4] TOWARD AN INTERPERSONAL THEORY OF CONSUMER BEHAVIOR [J]. CALIFORNIA MANAGEMENT REVIEW, 1968, 10 (03) : 73 - 80

[5] PSYCHOLOGICAL AND OBJECTIVE FACTORS IN THE PREDICTION OF BRAND CHOICE FORD VERSUS CHEVROLET [J]. JOURNAL OF BUSINESS, 1959, 32 (04) : 340 - 369

[6] FORD VERSUS CHEVROLET - PARK FOREST REVISITED [J]. JOURNAL OF BUSINESS, 1968, 41 (04) : 445 - 459

[7] GOTLIEB MJ, 1958, P NATIONAL C AM MARK, P148

[8] KOPONEN A, 1960, J ADVERTISING RES, V1, P6

[9] DEMONSTRATION OF A RELATIONSHIP BETWEEN PSYCHOLOGICAL-FACTORS AND BRAND CHOICE [J]. JOURNAL OF BUSINESS, 1963, 36 (02) : 237 - 241

[10] MARTINEAU P, 1956, HARVARD BUSINESS REV, V33, P45

[1] ALPERT MI, 1971, 7129 U TEX GRAD SCH

[2] TAXONOMY OF MAGAZINE READERSHIP APPLIED TO PROBLEMS IN MARKETING STRATEGY AND MEDIA SELECTION [J]. JOURNAL OF BUSINESS, 1969, 42 (03) : 337 - 363

[3] PERSONALITY VARIABLES AND CONSUMER DECISION PROCESS [J]. JOURNAL OF MARKETING RESEARCH, 1968, 5 (01) : 50 - 57

[4] TOWARD AN INTERPERSONAL THEORY OF CONSUMER BEHAVIOR [J]. CALIFORNIA MANAGEMENT REVIEW, 1968, 10 (03) : 73 - 80

[5] PSYCHOLOGICAL AND OBJECTIVE FACTORS IN THE PREDICTION OF BRAND CHOICE FORD VERSUS CHEVROLET [J]. JOURNAL OF BUSINESS, 1959, 32 (04) : 340 - 369

[6] FORD VERSUS CHEVROLET - PARK FOREST REVISITED [J]. JOURNAL OF BUSINESS, 1968, 41 (04) : 445 - 459

[7] GOTLIEB MJ, 1958, P NATIONAL C AM MARK, P148

[8] KOPONEN A, 1960, J ADVERTISING RES, V1, P6

[9] DEMONSTRATION OF A RELATIONSHIP BETWEEN PSYCHOLOGICAL-FACTORS AND BRAND CHOICE [J]. JOURNAL OF BUSINESS, 1963, 36 (02) : 237 - 241

[10] MARTINEAU P, 1956, HARVARD BUSINESS REV, V33, P45