THE MEDIATING ROLE OF ATTITUDE TOWARD THE AD - SOME ADDITIONAL EVIDENCE

被引：169

作者：

HOMER, PM

机构：

来源：

JOURNAL OF MARKETING RESEARCH | 1990年 / 27卷 / 01期

关键词：

D O I：

10.2307/3172553

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：78 / 86

页数：9

相关论文

共 19 条

[1] ALSOP R, 1986, WALL STREET J 0229, P27
[2] BENTLER PM, 1980, PSYCHOL BULL, V88, P588, DOI 10.1037/0033-2909.107.2.238
[3] SHAPING THE ROUTE TO ATTITUDE-CHANGE - CENTRAL VERSUS PERIPHERAL PROCESSING THROUGH COMPARATIVE VERSUS NONCOMPARATIVE ADVERTISING
DROGE, C
[J]. JOURNAL OF MARKETING RESEARCH, 1989, 26 (02) : 193 - 204
[4] DOES ATTITUDE TOWARD THE AD AFFECT BRAND ATTITUDE UNDER A BRAND EVALUATION SET
GARDNER, MP
[J]. JOURNAL OF MARKETING RESEARCH, 1985, 22 (02) : 192 - 198
[5] ON THE MEANING OF WITHIN-FACTOR CORRELATED MEASUREMENT ERRORS
GERBING, DW
ANDERSON, JC
[J]. JOURNAL OF CONSUMER RESEARCH, 1984, 11 (01) : 572 - 580
[6] ATTITUDES AND COGNITIVE ORGANIZATION
Heider, Fritz
[J]. JOURNAL OF PSYCHOLOGY, 1946, 21 (01) : 107 - 112
[7] HOWARD JA, 1977, CONSUMER BEHAVIOR AP
[8] JORESKOG KG, 1984, LISREL, V6
[9] LUTZ RJ, 1983, ADV CONSUM RES, V10, P532
[10] THE ROLE OF ATTITUDE TOWARD THE AD AS A MEDIATOR OF ADVERTISING EFFECTIVENESS - A TEST OF COMPETING EXPLANATIONS
MACKENZIE, SB
LUTZ, RJ
BELCH, GE
[J]. JOURNAL OF MARKETING RESEARCH, 1986, 23 (02) : 130 - 143