EFFECTIVENESS OF ONE-SIDED AND 2-SIDED APPEALS AS A FUNCTION OF FAMILIARIZATION AND CONTEXT

被引：3

|

作者：

DIPBOYE, RL ^{[1
]}

机构：

[1] UNIV TENNESSEE,DEPT IND & PERSONNEL MANAGEMENT,KNOXVILLE,TN 37916

来源：

JOURNAL OF SOCIAL PSYCHOLOGY | 1977年 / 102卷 / 01期

关键词：

D O I：

10.1080/00224545.1977.9713248

中图分类号：

B84 [心理学];

学科分类号：

04 ; 0402 ;

摘要：

引用

收藏

页码：125 / 131

页数：7

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