Consumers' Awareness of the Value of e-Government in Zambia: Empirical Evidence

This study investigates whether e-Government consumers (citizens and businesses) in selected towns in Zambia are aware of the anticipated benefits of e-Government. Awareness translates into recognition of the perceived benefits and may influence adoption as posited in Davis' 1989 technology acceptance model. Using the mixed methods research approach, an investigation follows of consumers' awareness, or lack of awareness, of e-Government benefits in three Zambian towns. To date, no significant empirical study has been done investigating e-Government penetration in Zambia evidenced by consumers' awareness. This article contributes to the current debate on e-Government in Sub-Saharan Africa by means of regression modeling which shows that apart from the traditional factors, namely 'perceived ease of use' and 'perceived usefulness' that influence adoption, the Zambian context also presents additional factors that influence adoption such as culture, cost, trust, and other social dimensions or beliefs.