MAIL SURVEY RESPONSE RATE - A META-ANALYSIS OF SELECTED TECHNIQUES FOR INDUCING RESPONSE

被引：374
作者：
FOX, RJ
CRASK, MR
KIM, J
机构：
来源：
PUBLIC OPINION QUARTERLY | 1988年 / 52卷 / 04期
关键词：
D O I：
10.1086/269125
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
引用
收藏
页码：467 / 491
页数：25
相关论文
共 99 条
[1]   MORE ON SELF-PERCEPTION THEORYS FOOT TECHNIQUE IN THE PRE-CALL-MAIL SURVEY SETTING [J].
ALLEN, CT ;
SCHEWE, CD ;
WIJK, G .
JOURNAL OF MARKETING RESEARCH, 1980, 17 (04) :498-502
[2]   PERSONALIZING MAIL QUESTIONNAIRE CORRESPONDENCE [J].
ANDREASE.AR .
PUBLIC OPINION QUARTERLY, 1970, 34 (02) :273-&
[3]   RETURN POSTAGE IN MAIL SURVEYS - A METAANALYSIS [J].
ARMSTRONG, JS ;
LUSK, EJ .
PUBLIC OPINION QUARTERLY, 1987, 51 (02) :233-248
[4]   MONETARY INCENTIVES IN MAIL SURVEYS [J].
ARMSTRONG, JS .
PUBLIC OPINION QUARTERLY, 1975, 39 (01) :111-116
[5]   QUESTIONNAIRE LENGTH AND RESPONSE RATE [J].
BERDIE, DR .
JOURNAL OF APPLIED PSYCHOLOGY, 1973, 58 (02) :278-280
[6]  
BLAIR E, 1984, 1984 AMA ED P CHICAG, P368
[7]   EFFECT OF APPEARANCE OF CORRESPONDENCE ON RESPONSE RATE TO A MAIL QUESTIONNAIRE SURVEY [J].
BLUMENFE.WS .
PSYCHOLOGICAL REPORTS, 1973, 32 (01) :178-178
[8]  
BROOK LL, 1978, J MARKET RES SOC, V20, P238
[9]  
CARPENTER EH, 1975, PUBLIC OPIN QUART, V38, P614
[10]   RESPONSE RATES AND PERCEIVED QUESTIONNAIRE LENGTH IN MAIL SURVEYS [J].
CHILDERS, TL ;
FERRELL, OC .
JOURNAL OF MARKETING RESEARCH, 1979, 16 (03) :429-431
12345678910