THE EFFECTS OF ADVERTISING CONTEXT ON CONSUMER RESPONSES

被引：0

作者：

KIRMANI, A ^{[1
]}

YI, YJ ^{[1
]}

机构：

[1] UNIV MICHIGAN,ANN ARBOR,MI 48109

来源：

ADVANCES IN CONSUMER RESEARCH | 1991年 / 18卷

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：414 / 416

页数：3

共 9 条

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STAYMAN, DM ;

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[2]

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GORN, GJ .

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[4]

HELSON H, 1964, ADAPTATION LEVEL THE

[5] PRIMING PRICE - PRIOR KNOWLEDGE AND CONTEXT EFFECTS [J].

HERR, PM .

JOURNAL OF CONSUMER RESEARCH, 1989, 16 (01) :67-75

[6] PRIMING EFFECTS ON PRODUCT JUDGMENTS - A HEMISPHERIC INTERPRETATION [J].

MEYERSLEVY, J .

JOURNAL OF CONSUMER RESEARCH, 1989, 16 (01) :76-86

[7]

SCHULTZ DE, 1979, J ADVERTISING RES, V19, P13

[8] EMOTION KNOWLEDGE - FURTHER EXPLORATION OF A PROTOTYPE APPROACH [J].

SHAVER, P ;

SCHWARTZ, J ;

KIRSON, D ;

OCONNOR, C .

JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 1987, 52 (06) :1061-1086

[9]

SOLDOW GF, 1981, J ADVERTISING RES, V21, P59

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