A SIMULTANEOUS APPROACH TO MARKET-SEGMENTATION AND MARKET STRUCTURING

被引：153

作者：

GROVER, R ^{[1
]}

SRINIVASAN, V ^{[1
]}

机构：

[1] STANFORD UNIV,GRAD SCH BUSINESS,STANFORD,CA 94305

来源：

JOURNAL OF MARKETING RESEARCH | 1987年 / 24卷 / 02期

关键词：

D O I：

10.2307/3151504

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：139 / 153

页数：15

共 40 条

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