INNOVATION DIFFUSION IN A DYNAMIC POTENTIAL ADOPTER POPULATION

被引：176

作者：

MAHAJAN, V ^{[1
]}

PETERSON, RA ^{[1
]}

机构：

[1] UNIV TEXAS, INST CONSTRUCT CAPITALISM, AUSTIN, TX 78712 USA

来源：

关键词：

D O I：

10.1287/mnsc.24.15.1589

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：1589 / 1597

页数：9

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