AN EXPLORATION OF THE RELATIONSHIP BETWEEN AIDS-RELATED ANXIETY AND THE EVALUATION OF CONDOM ADVERTISEMENTS

被引：18
作者：
HILL, RP
机构：
来源：
JOURNAL OF ADVERTISING | 1988年 / 17卷 / 04期
关键词：
D O I：
10.1080/00913367.1988.10673127
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：35 / 42
页数：8
相关论文
共 49 条
[1]  
Aaker D. A., 1987, ADVERTISING MANAGEME
[2]  
[Anonymous], WSJ 1113
[3]  
BROOKE R, 1987, AIDS COLLEGE STUDENT
[4]  
Brooker G., 1981, J ADVERTISING, V10, P29, DOI [10.1080/00913367.1981.10672782, DOI 10.1080/00913367.1981.10672782]
[5]  
COHEN R, 1987, WASHINGTON POST 0501, pA23
[6]  
COLFORD SW, 1987, ADVERTISING AGE, V58, P79
[7]  
CRAIGHEAD W, 1976, BEHAVIOR MODIFICATIO
[8]   THE POWER OF FEELINGS IN UNDERSTANDING ADVERTISING EFFECTS [J].
EDELL, JA ;
BURKE, MC .
JOURNAL OF CONSUMER RESEARCH, 1987, 14 (03) :421-433
[9]   SOURCES OF BEHAVIORAL VARIANCE AS MEASURED BY S-R INVENTORY OF ANXIOUSNESS [J].
ENDLER, NS ;
HUNT, JM .
PSYCHOLOGICAL BULLETIN, 1966, 65 (06) :336-&
[10]  
Epstein S, 1967, Prog Exp Pers Res, V4, P1
12345