COMPARABILITY AND HIERARCHICAL PROCESSING IN MULTIALTERNATIVE CHOICE

被引:61
作者
JOHNSON, MD
机构
关键词
D O I
10.1086/209168
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:303 / 314
页数:12
相关论文
共 31 条
[1]   A SPREADING ACTIVATION THEORY OF MEMORY [J].
ANDERSON, JR .
JOURNAL OF VERBAL LEARNING AND VERBAL BEHAVIOR, 1983, 22 (03) :261-295
[2]  
Beach L.R., 1978, ACAD MANAGE REV, V3, P439
[3]   INFORMATION PROCESSING MODELS OF CONSUMER BEHAVIOR [J].
BETTMAN, JR .
JOURNAL OF MARKETING RESEARCH, 1970, 7 (03) :370-376
[4]   EFFECTS OF FRAMING ON EVALUATION OF COMPARABLE AND NONCOMPARABLE ALTERNATIVES BY EXPERT AND NOVICE CONSUMERS [J].
BETTMAN, JR ;
SUJAN, M .
JOURNAL OF CONSUMER RESEARCH, 1987, 14 (02) :141-154
[5]  
BETTMAN JR, 1979, INFORMATION PROCESSI
[6]  
Bishop Y, 1975, DISCRETE MULTIVARIAT
[7]   VERBAL REPORTS AS DATA [J].
ERICSSON, KA ;
SIMON, HA .
PSYCHOLOGICAL REVIEW, 1980, 87 (03) :215-251
[8]  
Flemming H, 1972, CONSUMER CHOICE BEHA
[9]   ANALYSIS OF CATEGORICAL DATA BY LINEAR MODELS [J].
GRIZZLE, JE ;
STARMER, CF ;
KOCH, GG .
BIOMETRICS, 1969, 25 (03) :489-&
[10]   AGENDAS AND CONSUMER CHOICE [J].
HAUSER, JR .
JOURNAL OF MARKETING RESEARCH, 1986, 23 (03) :199-212