A GENERAL-APPROACH TO PRODUCT DESIGN OPTIMIZATION VIA CONJOINT-ANALYSIS

被引:180
作者
GREEN, PE [1 ]
CARROLL, JD [1 ]
GOLDBERG, SM [1 ]
机构
[1] BELL TEL LABS INC,MURRAY HILL,NJ 07974
关键词
D O I
10.2307/1251539
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:17 / 37
页数:21
相关论文
共 61 条
[1]   EXTENDED ALGORITHM FOR OPTIMAL PRODUCT POSITIONING [J].
ALBERS, S .
EUROPEAN JOURNAL OF OPERATIONAL RESEARCH, 1979, 3 (03) :222-231
[2]  
Albers S., 1979, Zeitschrift fur Operations Research, Serie A (Theorie), V23, P127, DOI 10.1007/BF01951547
[3]  
ALBERS S, 1977, EUR J OPER RES, V1, P230
[4]  
BACHEM A, 1977, OPTIMAL PRODUCT POSI
[5]   AN ADDITIVE ALGORITHM FOR SOLVING LINEAR PROGRAMS WITH 0-1 VARIABLES [J].
BALAS, E .
OPERATIONS RESEARCH, 1965, 13 (04) :517-&
[6]   PREFERENCES BETWEEN PRODUCT CONSULTANTS - CHOICES VS PREFERENCE FUNCTIONS [J].
BITHER, SW ;
WRIGHT, P .
JOURNAL OF CONSUMER RESEARCH, 1977, 4 (01) :39-47
[7]  
Box G. E., 1960, TECHNOMETRICS, V2, P455, DOI [10.2307/1266454, DOI 10.2307/1266454, DOI 10.1080/00401706.1960.10489912]
[8]  
BOX GEP, 1978, STATISTICS EXPT
[9]   A NEW METHOD OF CONSTRAINED OPTIMIZATION AND A COMPARISON WITH OTHER METHODS [J].
BOX, MJ .
COMPUTER JOURNAL, 1965, 8 (01) :42-52
[10]  
BROOKS SH, 1959, OPERATIONS RES, V7, P431