ANALYSIS OF PRICE AGGRESSIVENESS IN GASOLINE MARKETING

被引：9

作者：

CHURCHILL, GA ^{[1
]}

FORD, NM ^{[1
]}

OZANNE, UB ^{[1
]}

机构：

[1] UNIV WISCONSIN,GRAD SCH BUSINESS,MADISON,WI

来源：

关键词：

D O I：

10.2307/3149504

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：36 / 42

页数：7

共 16 条

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[3] Cassady Jr R., 1951, NATURE COMPETITION G
[4] CASSADY R, 1963, PRICE WARFARE BUSINE
[5] DYNAMIC EFFECTS OF SHORT DURATION PRICE DIFFERENTIALS ON RETAIL GASOLINE SALES
CLAYCAMP, HJ
[J]. JOURNAL OF MARKETING RESEARCH, 1966, 3 (02) : 175 - 178
[6] Cooley W. W., 1962, MULTIVARIATE PROCEDU
[7] DIXON D, 1967, ANTITRUST LAW ECONOM, V1, P53
[8] Dixon D. F., 1966, SUPPLIERS PRICING PO
[9] DIXON DF, 1967, ECONOMIC BUSINES MAR, P29
[10] FORD NM, UNPUBLISHED WORKING