EFFECTS OF FRAMING ON EVALUATION OF COMPARABLE AND NONCOMPARABLE ALTERNATIVES BY EXPERT AND NOVICE CONSUMERS

被引：294
作者：
BETTMAN, JR [1 ]
SUJAN, M [1 ]
机构：
[1] PENN STATE UNIV,COLL BUSINESS ADM,UNIVERSITY PK,PA 16802
来源：
JOURNAL OF CONSUMER RESEARCH | 1987年 / 14卷 / 02期
关键词：
D O I：
10.1086/209102
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：141 / 154
页数：14
相关论文
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