From yield management to price optimization: Lessons learned

被引：4

作者：

Lieberman, Warren ^{[1
]}

机构：

[1] Veritec Solut, 824 Miramar Terrace, Belmont, MA 94002 USA

来源：

JOURNAL OF REVENUE AND PRICING MANAGEMENT | 2011年 / 10卷 / 01期

关键词：

revenue management; price optimization; strategy; pricing; profits; success; yield management;

D O I：

10.1057/rpm.2010.44

中图分类号：

F8 [财政、金融];

学科分类号：

0202 ;

摘要：

As the disciplines of yield management, revenue management and price optimization gain greater acceptance across industries, mistakes and misunderstandings continue to occur within small and large firms. Frequently, the mistakes are quite basic. This brief article contains seven strategic considerations, 'lessons learned' if you will, that are important to keep in mind when designing, developing and implementing a price optimization effort. Although not always easy to apply, they have proven critical for maximizing the financial success of price optimization programs in a wide range of industries.

引用

页码：40 / 43

页数：4