MANUFACTURER TRADE DEALS AND RETAIL PRICE PROMOTIONS

被引：79
作者：
LAL, R
机构：
来源：
JOURNAL OF MARKETING RESEARCH | 1990年 / 27卷 / 04期
关键词：
D O I：
10.2307/3172628
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：428 / 444
页数：17
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