USE OF NONMETRIC MULTIDIMENSIONAL SCALING IN MARKETING ANALYSIS

被引：26

作者：

NEIDELL, LA ^{[1
]}

机构：

[1] SUNY, BUFFALO, NY USA

来源：

关键词：

D O I：

10.2307/1248671

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：37 / 43

页数：7

共 19 条

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BENNETT, JF
HAYS, WL
[J]. PSYCHOMETRIKA, 1960, 25 (01) : 27 - 43
[3] COOMBS CH, 1964, THEORY OF DATA, P141
[4] GREEN PE, 1968, ANALYSIS MARKETING B
[5] GREEN PE, 1967, MANAGE SCI, V13, pB387
[6] GREEN PE, 1969, ECONOMIC BUSINESS B, V21, P1
[7] GREENBERG MG, 1969, 16TH INT M I MAN SCI
[8] HIERARCHICAL CLUSTERING SCHEMES
JOHNSON, SC
[J]. PSYCHOMETRIKA, 1967, 32 (03) : 241 - 254
[9] MULTIDIMENSIONAL-SCALING BY OPTIMIZING GOODNESS OF FIT TO A NONMETRIC HYPOTHESIS
KRUSKAL, JB
[J]. PSYCHOMETRIKA, 1964, 29 (01) : 1 - 27
[10] NONMETRIC MULTIDIMENSIONAL-SCALING - A NUMERICAL-METHOD
KRUSKAL, JB
[J]. PSYCHOMETRIKA, 1964, 29 (02) : 115 - 129