PROMOTING IMPORTS FROM DEVELOPING-COUNTRIES - A MARKETING PERSPECTIVE

Expanding exports from developing countries may be instrumental in achieving economic growth in such countries. Several developed countries have established import promotion offices in order to increase imports from developing countries. In this article export is analyzed as an exchange relationship between exporters and importers and the potential pay-off of import promotion is underlined. The activities of the Norwegian import promotion office NORIMPOD are described, with particular emphasis placed upon efforts directed toward importers, such as the marketing support scheme and the impart guarantee scheme.