The rise and fall of RM

被引：3

作者：

Poelt, Stefan ^{[1
]}

机构：

[1] Lufthansa FRA ID I, Airportring 366, D-60546 Frankfurt, Germany

来源：

JOURNAL OF REVENUE AND PRICING MANAGEMENT | 2011年 / 10卷 / 01期

关键词：

airline; pricing; evolution;

D O I：

10.1057/rpm.2010.34

中图分类号：

F8 [财政、金融];

学科分类号：

0202 ;

摘要：

This article takes a look at the history and evolution of airline revenue management (RM) from a traditional network carrier's point of view. It focuses on changes that have been mainly caused by increasing low-cost competition and increasing price transparency in the Internet. Finally, it gives an outlook how RM might change in the future.

引用

页码：23 / 25

页数：3