Nutritional content of foods promoted by Channel 5 of mexican television focused on child population

The aim of this study was to analyze the nutritional content of processed foods announced by Channel 5 of Mexican television. TV programs were recorded from February 6 to 10, 2012, at the times of greatest child audience. rive independent teams recorded and validated the duration of each advertisement, product or service advertised, advertising strategy, its nutritional content and the additives they contain. 135 advertisements of unhealthy processed foods were transmitted. In contrast, none of natural and nutritious food aired. 74.0% of the time was occupied by products with high carbohydrate and sugar content 17.5% for foods high in fat and sodium; and 8.5% were daily products with high sugar content. The results indicate that the Mexican television strongly promotes the consumption of unhealthy food to children. It is urgent that the government of Mexico to regulate the advertising of unhealthy food in children's programming schedules.