OBSERVATION OF PARENT-CHILD INTERACTION IN SUPERMARKET DECISION-MAKING

被引：129

作者：

ATKIN, CK

机构：

来源：

关键词：

D O I：

10.2307/1250084

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：41 / 45

页数：5

共 13 条

[1]

ATKIN C, 1972, AUG M ASS ED JOURN

[2]

Atkin C., 1975, SURVEY CHILDRENS MOT

[3]

BANKS S, 1975, J ADVERTISING RES, V15, P7

[4] EXPERTS LOOK AT CHILDRENS TELEVISION [J].

CULLEY, JD ;

LAZER, W ;

ATKIN, CK .

JOURNAL OF BROADCASTING, 1976, 20 (01) :3-21

[5] PURCHASING ROLES IN US FAMILY, 1955 AND 1973 [J].

CUNNINGHAM, IC ;

GREEN, RT .

[6]

*FED TRAD COMM, 1974, PROP GUID AG ADV CHI

[7]

GUSSOW J, 1972, J NUTRITIONAL ED, V44, P48

[8] MEMOMOTION STUDY AS A METHOD OF MEASURING CONSUMER BEHAVIOR [J].

Hicks, J. W. ;

Kohls, R. L. .

[9] CAMOUFLAGE CAN BE MADE TO DO DOUBLE WORK [J].

RUBENS, WS .

[10] PREMIUMS - FORGOTTEN BY THEORY [J].

SEIPEL, CM .