OBSERVATION OF PARENT-CHILD INTERACTION IN SUPERMARKET DECISION-MAKING

[1] ATKIN C, 1972, AUG M ASS ED JOURN

[2] Atkin C., 1975, SURVEY CHILDRENS MOT

[3] BANKS S, 1975, J ADVERTISING RES, V15, P7

[4] EXPERTS LOOK AT CHILDRENS TELEVISION [J]. JOURNAL OF BROADCASTING, 1976, 20 (01): : 3 - 21

[5] PURCHASING ROLES IN US FAMILY, 1955 AND 1973 [J]. JOURNAL OF MARKETING, 1974, 38 (04) : 61 - 64

[6] *FED TRAD COMM, 1974, PROP GUID AG ADV CHI

[7] GUSSOW J, 1972, J NUTRITIONAL ED, V44, P48

[8] MEMOMOTION STUDY AS A METHOD OF MEASURING CONSUMER BEHAVIOR [J]. JOURNAL OF MARKETING, 1955, 20 (02) : 168 - 170

[9] CAMOUFLAGE CAN BE MADE TO DO DOUBLE WORK [J]. JOURNAL OF MARKETING, 1975, 39 (01) : 81 - 84

[10] PREMIUMS - FORGOTTEN BY THEORY [J]. JOURNAL OF MARKETING, 1971, 35 (02) : 26 - 34

[1] ATKIN C, 1972, AUG M ASS ED JOURN

[2] Atkin C., 1975, SURVEY CHILDRENS MOT

[3] BANKS S, 1975, J ADVERTISING RES, V15, P7

[4] EXPERTS LOOK AT CHILDRENS TELEVISION [J]. JOURNAL OF BROADCASTING, 1976, 20 (01): : 3 - 21

[5] PURCHASING ROLES IN US FAMILY, 1955 AND 1973 [J]. JOURNAL OF MARKETING, 1974, 38 (04) : 61 - 64

[6] *FED TRAD COMM, 1974, PROP GUID AG ADV CHI

[7] GUSSOW J, 1972, J NUTRITIONAL ED, V44, P48

[8] MEMOMOTION STUDY AS A METHOD OF MEASURING CONSUMER BEHAVIOR [J]. JOURNAL OF MARKETING, 1955, 20 (02) : 168 - 170

[9] CAMOUFLAGE CAN BE MADE TO DO DOUBLE WORK [J]. JOURNAL OF MARKETING, 1975, 39 (01) : 81 - 84

[10] PREMIUMS - FORGOTTEN BY THEORY [J]. JOURNAL OF MARKETING, 1971, 35 (02) : 26 - 34