A RELATIONAL MODEL FOR CATEGORY EXTENSIONS OF BRANDS

被引：0
|
作者：
FARQUHAR, PH [1 ]
HERR, PM [1 ]
FAZIO, RH [1 ]
机构：
[1] INDIANA UNIV, BLOOMINGTON, IN 47401 USA
来源：
ADVANCES IN CONSUMER RESEARCH | 1990年 / 17卷
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
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页码：856 / 860
页数：5
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