IMPACT OF DEALS AND DEAL RETRACTION ON BRAND SWITCHING

被引：218

作者：

DODSON, JA

TYBOUT, AM

STERNTHAL, B

机构：

来源：

JOURNAL OF MARKETING RESEARCH | 1978年 / 15卷 / 01期

关键词：

D O I：

10.2307/3150402

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：72 / 81

页数：10

相关论文

共 22 条

[1] EFFECT OF SEVERITY OF THREAT ON DEVALUATION OF FORBIDDEN BEHAVIOR
ARONSON, E
CARLSMITH, JM
[J]. JOURNAL OF ABNORMAL PSYCHOLOGY, 1963, 66 (06) : 584 - &
[2] TRENDS AFFECTING IMPLEMENTATION OF ADVERTISING AND PROMOTION
BANKS, S
[J]. JOURNAL OF MARKETING, 1973, 37 (01) : 19 - 28
[3] Bem D. J., 1972, ADV EXPT SOCIAL PSYC, P1, DOI DOI 10.1016/S0065-2601(08)60024-6
[4] BOGART K, 1969, EASTERN PSYCHOLOGICA
[5] BROWN RG, 1974, J ADVERTISING RES, V14, P33
[6] HIGHLY CREDIBLE SOURCES - PERSUASIVE FACILITATORS OR PERSUASIVE LIABILITIES
DHOLAKIA, RR
STERNTHAL, B
[J]. JOURNAL OF CONSUMER RESEARCH, 1977, 3 (04) : 223 - 232
[7] DODSON J, 1975, THESIS PURDUE U
[8] EFFECT OF INITIAL SELLING PRICE ON SUBSEQUENT SALES
DOOB, AN
CARLSMIT.JM
FREEDMAN, JL
[J]. JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 1969, 11 (04) : 345 - &
[9] LONG-TERM BEHAVIORAL-EFFECTS OF COGNITIVE-DISSONANCE
FREEDMAN, JL
[J]. JOURNAL OF EXPERIMENTAL SOCIAL PSYCHOLOGY, 1965, 1 (02) : 145 - 155
[10] COMPLIANCE WITHOUT PRESSURE - FOOT-IN-DOOR TECHNIQUE
FREEDMAN, JL
FRASER, SC
[J]. JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 1966, 4 (02) : 195 - &