IMPACT OF DEALS AND DEAL RETRACTION ON BRAND SWITCHING

被引：218

作者：

DODSON, JA

TYBOUT, AM

STERNTHAL, B

机构：

来源：

JOURNAL OF MARKETING RESEARCH | 1978年 / 15卷 / 01期

关键词：

D O I：

10.2307/3150402

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：72 / 81

页数：10

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