A Structural Equation Modeling Evaluation of the General Model of Instructional Communication

The General Model of Instructional Communication introduced by McCroskey, Valencic, and Richmond ( 2004) is supported in its original conception by canonical data. This study, however, uses structural equation modeling (SEM) to provide a more detailed analysis. Although the model as originally hypothesized fits the data poorly, analysis of the SEM results suggests adjustments to the original model that substantially improve the model's fit. The revised model accounts for significant portions of the variance in the outcome variables, provides a more detailed explanation of the relationships involved, and has implications for future research. Bootstrapped parameter estimates suggest that the results are replicable.