METHODOLOGICAL THOUGHTS ABOUT THE ROLE OF A RESEARCH GROUP ON COMMUNICATION: PRACTICE LEARNING

This paper aims to reflect on the role of research practices in social communication for the development of a qualified teaching in this area. From a brief history of LabCom Univap (about to complete three years of activities), we point out the main difficulties of forming and maintaining a research group in an area with little scientific tradition. We pointed to the importance of creating a culture of research in the field of communication research, so relevant in this social moment in which information is very valuable. In this sense, the research group's strategy must be to reframe for the students the idea of knowing who (in the research) must be systematized beyond common sense. We conclude that the strengths of the group are to evidence, for students and teachers, the responsibility for conducting research and critical analysis as essential resources for building knowledge.