INTENSITY MEASURES OF CONSUMER PREFERENCE

被引：54

作者：

HAUSER, JR ^{[1
]}

SHUGAN, SM ^{[1
]}

机构：

[1] UNIV CHICAGO, CHICAGO, IL 60637 USA

来源：

关键词：

D O I：

10.1287/opre.28.2.278

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：278 / 320

页数：43

共 57 条

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[4]

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[5]

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[6]

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[7]

COHEN C, 1975, 200 NW U VOG COMP CT

[8]

FARQUHAR PH, 1977, STUDIES MANAGEMENT S, V6, P59

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Friedman, Milton ;

Savage, L. J. .

[10]

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