MODELING ADVERTISING-SALES RELATIONSHIPS INVOLVING FEEDBACK - A TIME-SERIES ANALYSIS OF 6 CEREAL BRANDS

被引：37
作者：
AAKER, DA
CARMAN, JM
JACOBSON, R
机构：
来源：
JOURNAL OF MARKETING RESEARCH | 1982年 / 19卷 / 01期
关键词：
D O I：
10.2307/3151536
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：116 / 125
页数：10
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