MODELING ADVERTISING-SALES RELATIONSHIPS INVOLVING FEEDBACK - A TIME-SERIES ANALYSIS OF 6 CEREAL BRANDS

被引:37
作者
AAKER, DA
CARMAN, JM
JACOBSON, R
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D O I
10.2307/3151536
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F [经济];
学科分类号
02 ;
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页码:116 / 125
页数:10
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