PSYCHOPHYSICS OF PRICES - REAFFIRMATION

被引:12
作者
KAMEN, JM
TOMAN, RJ
机构
[1] INDIANA UNIV,DEPT MKT,BLOOMINGTON,IN 47401
[2] AMER OIL CO,TEXAS CITY,TX
关键词
D O I
10.2307/3149774
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:252 / 257
页数:6
相关论文
共 7 条
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  • [3] HOWARD JA, 1969, THEORY CONSUMER BEHA
  • [4] PSYCHOPHYSICS OF PRICES
    KAMEN, JM
    TOMAN, RJ
    [J]. JOURNAL OF MARKETING RESEARCH, 1970, 7 (01) : 27 - 35
  • [5] WEBER AND THE CONSUMER
    MILLER, RL
    [J]. JOURNAL OF MARKETING, 1962, 26 (01) : 57 - 61
  • [6] SOWTER AP, 1969, BRIT J MARKETING, V4, P223
  • [7] WEBB EJ, 1961, AM PSYCHOL, V16, P450