FRACTIONAL FACTORIAL EXPERIMENTAL DESIGNS IN MARKETING RESEARCH

被引：23

作者：

HOLLAND, CW

CRAVENS, DW

机构：

[1] UNION CARBIDE NUCL CO,CHICAGO,IL 60600

[2] UNIV TENNESSEE,KNOXVILLE,TN 37916

来源：

关键词：

D O I：

10.2307/3149694

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：270 / 276

页数：7

共 15 条

[1] RECENT DEVELOPMENTS IN DESIGN OF FACTORIAL EXPERIMENTS [J].

ADDELMAN, S .

[2]

BANKS S, 1965, EXPTL MARKETING

[3] FACTORIAL DESIGN IN A PRICING EXPERIMENT [J].

BARCLAY, WD .

[4] 2K-P FRACTIONAL FACTORIAL DESIGNS .1. [J].

BOX, GE ;

HUNTER, JS .

[5] 2K-P FRACTIONAL FACTORIAL DESIGNS .2. [J].

BOX, GEP ;

HUNTER, JS .

[6]

COCHRAN WG, 1966, EXPTL DESIGNS

[7]

Cox DR, 1965, PLANNING EXPT

[8]

COX KK, 1969, EXPT MARKETING DECIS

[9]

DAVIES OL, 1960, DESIGN ANALYSIS INDU

[10]

GREEN PE, 1970, RESEARCH MARKETING D, pCH14