THE SUPER BOWL - AN INVESTIGATION INTO THE RELATIONSHIP AMONG PROGRAM CONTEXT, EMOTIONAL EXPERIENCE, AND AD RECALL

被引：112

作者：

PAVELCHAK, MA

ANTIL, JH

MUNCH, JM

机构：

来源：

关键词：

D O I：

10.1086/209172

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：360 / 367

页数：8

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