MARKETING THEORY - CLASSIC AND CONTEMPORARY-READINGS - SHETH,JN, GARRETT,DE

[1] Duddy E. A., 1953, MARKETING I APPROACH

[2] THE INDUSTRIAL CONSUMER MARKETING DICHOTOMY - A CASE OF INSUFFICIENT JUSTIFICATION [J]. JOURNAL OF MARKETING, 1984, 48 (02) : 68 - 77

[3] THE BIRTH OF A CONSUMER SOCIETY - THE COMMERCIALIZATION OF 18TH-CENTURY ENGLAND - MCKENDRICK,N, BREWER,J, PLUMB,JH [J]. JOURNAL OF MARKETING, 1985, 49 (02) : 152 - 153

[4] HUNT SD, 1983, J MARKETING, V47, P9, DOI 10.2307/1251394

[5] Lazer William, 1979, CONCEPTUAL THEORETIC, P652

[6] McGarry Edmund D., 1950, THEORY IN MARKETING, P263

[7] HISTORICAL RESEARCH IN MARKETING [J]. JOURNAL OF MARKETING, 1980, 44 (04) : 52 - 58

[8] Sheth J. N., 1986, MARKETING THEORY CLA

[9] Toulmin S., 1972, HUMAN UNDERSTANDING

[10] WALTERS CG, 1977, CLASSICS MARKETING

[1] Duddy E. A., 1953, MARKETING I APPROACH

[2] THE INDUSTRIAL CONSUMER MARKETING DICHOTOMY - A CASE OF INSUFFICIENT JUSTIFICATION [J]. JOURNAL OF MARKETING, 1984, 48 (02) : 68 - 77

[3] THE BIRTH OF A CONSUMER SOCIETY - THE COMMERCIALIZATION OF 18TH-CENTURY ENGLAND - MCKENDRICK,N, BREWER,J, PLUMB,JH [J]. JOURNAL OF MARKETING, 1985, 49 (02) : 152 - 153

[4] HUNT SD, 1983, J MARKETING, V47, P9, DOI 10.2307/1251394

[5] Lazer William, 1979, CONCEPTUAL THEORETIC, P652

[6] McGarry Edmund D., 1950, THEORY IN MARKETING, P263

[7] HISTORICAL RESEARCH IN MARKETING [J]. JOURNAL OF MARKETING, 1980, 44 (04) : 52 - 58

[8] Sheth J. N., 1986, MARKETING THEORY CLA

[9] Toulmin S., 1972, HUMAN UNDERSTANDING

[10] WALTERS CG, 1977, CLASSICS MARKETING