Reassessment of Audience in Public Relations Industry: How Social Media Reshape Public Relations Measurements

被引：0

作者：

Chung, Surin ^{[1
]}

Taneja, Harsh ^{[1
]}

机构：

[1] Univ Missouri, Columbia, MO 65211 USA

来源：

ASIA PACIFIC PUBLIC RELATIONS JOURNAL | 2016年 / 17卷 / 01期

关键词：

PR measurement; social media; institutional effective audience; output measurement; outcome measurement;

D O I：

暂无

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

The growing adoption of social media in PR practice has provided opportunities for newer audience measurements and contributed to cultivating newer conceptions of their audience. This study conducts a historical textual analysis of articles in PR Week US to establish the conception. The analysis maps the structural transformation of the field that has guided the PR industry's reconceptualisation of their audiences from the quantity of media placements to the quantity and the quality of behavioural outcomes.

引用

页码：60 / 77

页数：18

共 37 条

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