COMPARATIVE ANALYSIS OF ATTITUDINAL PREDICTIONS OF BRAND PREFERENCE

被引：90
作者：
BASS, FM [1 ]
WILKIE, WL [1 ]
机构：
[1] PURDUE UNIV,KRANNERT GRAD SCH IND ADM,LAFAYETTE,IN 47907
来源：
JOURNAL OF MARKETING RESEARCH | 1973年 / 10卷 / 03期
关键词：
D O I：
10.2307/3149693
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：262 / 269
页数：8
相关论文
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