MARKET-SEGMENTATION USING MODELING AND LOTUS 1-2-3

[1] CLARKE DG, 1987, MARKETING ANAL DECIS

[2] Kotler P., 1991, MARK MANAG, V7th

[3] LILIEN GL, 1986, MARKETING MIX ANAL L

[4] APPROACH TO NORMATIVE SEGMENTATION [J]. JOURNAL OF MARKETING RESEARCH, 1978, 15 (03) : 338 - 345

[5] AGGREGATION CRITERIA IN NORMATIVE MARKET-SEGMENTATION THEORY [J]. JOURNAL OF MARKETING RESEARCH, 1978, 15 (03) : 346 - 355

[6] MARKET-SEGMENTATION - A TACTICAL APPROACH [J]. BUSINESS HORIZONS, 1984, 27 (01) : 57 - 63

[7] COST-BENEFIT APPROACH TO MARKET-SEGMENTATION [J]. JOURNAL OF MARKETING, 1979, 43 (04) : 103 - 111

[1] CLARKE DG, 1987, MARKETING ANAL DECIS

[2] Kotler P., 1991, MARK MANAG, V7th

[3] LILIEN GL, 1986, MARKETING MIX ANAL L

[4] APPROACH TO NORMATIVE SEGMENTATION [J]. JOURNAL OF MARKETING RESEARCH, 1978, 15 (03) : 338 - 345

[5] AGGREGATION CRITERIA IN NORMATIVE MARKET-SEGMENTATION THEORY [J]. JOURNAL OF MARKETING RESEARCH, 1978, 15 (03) : 346 - 355

[6] MARKET-SEGMENTATION - A TACTICAL APPROACH [J]. BUSINESS HORIZONS, 1984, 27 (01) : 57 - 63

[7] COST-BENEFIT APPROACH TO MARKET-SEGMENTATION [J]. JOURNAL OF MARKETING, 1979, 43 (04) : 103 - 111