HEALTH-RELATED MESSAGES IN CONSUMER MAGAZINE ADVERTISING

被引：11
作者：
WOFFORD, JL
PINSON, JA
FOLMAR, SJ
MORAN, WP
机构：
[1] Reynolds Health Center, Winston-Salem
[2] Department of Internal Medicine, Bowman Gray School of Medicine of Wake Forest University, Winston-Salem
[3] Campbell University School of Pharmacy, Buies Creek, North Carolina
[4] Department of Internal Medicine, Bowman Gray School of Medicine of Wake Forest University, Winston-Salem, North Carolina
来源：
JOURNAL OF GENERAL INTERNAL MEDICINE | 1995年 / 10卷 / 09期
关键词：
CONSUMER ADVERTISING; MAGAZINES; HEALTH MESSAGES; COSTS; PHYSICIAN-PATIENT RELATIONSHIP;
D O I：
10.1007/BF02602397
中图分类号：
R19 [保健组织与事业（卫生事业管理）];
学科分类号：
摘要：
OBJECTIVE: To characterize the patterns of health-related messages in consumer advertising from U.S, magazines. DESIGN: Observational survey of advertisements occupying a third of a page or more from the January 1994 issues of the 11 most popular consumer magazines. MEASUREMENTS AND MAIN RESULTS: Health messages were present in 22.8% (85/372) of all the advertisements reviewed, of the advertisement categories (prescription medication, over-the-counter medication, exercise-related product, health service, health device, diet/health-related food, and other), over-the-counter medications were the most common among the advertisements that had health messages (32.9%, 28/85) (7.5% of the total advertisements, 28/372), The five advertisements for prescription medications were duplications of tare different advertisements, one for a hair promotion product and one for hormone replacement therapy. Products related to diet and exercise together represented 29.4% (25/85) of all advertisements with health messages, Three advertisements (3.5%) were for health devices, and five (5.9%) were for health services. CONCLUSIONS: Health-related messages are frequent in consumer advertising. The effects of health marketing on consumer protection, health care costs, and the physician-patient relationship are discussed.
引用
收藏
页码：488 / 490
页数：3
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