BARGAINING BEHAVIOR IN A BUYER-SELLER DYAD

被引：33
作者：
MATHEWS, HL
WILSON, DT
MONOKY, JF
机构：
[1] PENN STATE UNIV,UNIVERSITY PK,PA 16802
[2] UNIV TOLEDO,TOLEDO,OH 43606
来源：
JOURNAL OF MARKETING RESEARCH | 1972年 / 9卷 / 01期
关键词：
D O I：
10.2307/3149621
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：103 / 105
页数：3
相关论文
共 15 条
[1]   COMMUNICATOR-RECIPIENT SIMILARITY AND DECISION CHANGE [J].
BROCK, TC .
JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 1965, 1 (06) :650-654
[2]   RACIAL PREJUDICE, INTERPERSONAL-ATTRACTION, AND ASSUMED DISSIMILARITY OF ATTITUDES [J].
BYRNE, D ;
WONG, TJ .
JOURNAL OF ABNORMAL PSYCHOLOGY, 1962, 65 (04) :246-&
[3]  
Evans FB, 1963, AM BEHAV SCI, V6, P76
[4]  
GALLO PS, 1965, J CONFLICT RESOLUT, V9, P68, DOI DOI 10.1177/
[5]  
JACKSON DN, 1967, PERSONALITY RESEARCH
[6]  
KRETCH D, 1962, INDIVIDUAL SOC TEXTB
[7]  
Lazarsfeld P. F., 1944, PEOPLES CHOICE
[8]   A RELATIONSHIP BETWEEN SELF-ESTEEM AND PERSUASIBILITY [J].
LEVENTHAL, H ;
PERLOE, SI .
JOURNAL OF ABNORMAL PSYCHOLOGY, 1962, 64 (05) :385-&
[9]  
LOMBARD GFF, 1955, BEHAVIOR SELLING GRO
[10]  
Luce R. D., 1957, GAMES DECISIONS INTR
12