BUSINESS UNIT RELATEDNESS AND PERFORMANCE - A LOOK AT THE PULP AND PAPER-INDUSTRY

Discussions of relatedness in the strategy literature concentrate on linkages among business units in terms of key business functions such as marketing and production. While much is known about relatedness from the standpoint of corporate diversification, evidence about the relationship between relatedness and performance at the business unit level has been notably lacking. To further our understanding of the benefits and costs of relatedness, this study examined the perspectives of business unit managers to assess: (1) how the relationship between the two primary types of relatedness-production and marketing-are emphasized at the business unit level, and (2) how these types of relatedness affect business unit performance.