Narrative Agency in Hashtag Activism: The Case of #BlackLivesMatter

被引：220
作者：
Yang, Guobin [1 ,2 ]
机构：
[1] Univ Penn, Annenberg Sch Commun, Philadelphia, PA 19104 USA
[2] Univ Penn, Dept Sociol, Philadelphia, PA 19104 USA
来源：
MEDIA AND COMMUNICATION | 2016年 / 4卷 / 04期
关键词：
#BlackLivesMatter; agency; hashtag activism; narrative;
D O I：
10.17645/mac.v4i4.692
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
Hashtag activism happens when large numbers of postings appear on social media under a common hashtagged word, phrase or sentence with a social or political claim. The temporal unfolding of these mutually connected postings in networked spaces gives them a narrative form and agency. Applying Karlyn Campbell's propositions about rhetorical agency to the case of #BlackLivesMatter, this essay shows that narrative agency in hashtag activism derives from its narrative form as well as from its contents and social context. Narrative agency is communal, invented, skillful, and protean.
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页码：13 / 17
页数：5
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