ASSESSING MARKETING RISK

被引：5

作者：

COOK, VJ

PAGE, JR

机构：

来源：

关键词：

D O I：

10.1016/0148-2963(87)90036-1

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：519 / 530

页数：12

共 26 条

[1]

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[2] MARKET SHARE THEOREM [J].

BELL, DE ;

KEENEY, RL ;

LITTLE, JDC .

CARDOZO, RN ;

SMITH, DK .

[4] THE NET PRESENT VALUE OF MARKET SHARE [J].

COOK, VJ .

[5] UNDERSTANDING MARKETING STRATEGY AND DIFFERENTIAL ADVANTAGE [J].

COOK, VJ .

[6] MARKETING STRATEGY AND DIFFERENTIAL ADVANTAGE [J].

COOK, VJ .

[7]

COOK VJ, 1986, 86144505 TUL U AB FR

[8]

COOK VJ, 1985, 85144507 TUL U AB FR

[9]

CORSTJENS M, 1982, MARKETING PLANNING M, P141

[10]

Day G.S, 1984, STRATEGIC MARKET PLA