Sales Force Attrition Study in Indian Life Insurance Industry

The life insurance industry in India is grappling with high attrition levels of sales force, approximately 30 percent newly appointed sales person are leaving the job in the same year of appointment as well four years retention rate is as low as 13 percent only Huge are the costs (direct & indirect) of turning one salesperson over, turnover then represents the largest area of financial loss for many companies (Copper, 2012). Present article attempts to compare the sales force attrition trend of Private and Public Life Insurance Companies operating in India, as well effort has also been made to find out probable causes (along with remedial measures) of this high attrition and its effect on company specific as well as on industry.