ASKING DIFFICULT QUESTIONS - TASK COMPLEXITY INCREASES THE IMPACT OF RESPONSE ALTERNATIVES

被引:18
作者
BLESS, H [1 ]
BOHNER, G [1 ]
HILD, T [1 ]
SCHWARZ, N [1 ]
机构
[1] ZENTRUM UMFRAGEN & ANAL,MANNHEIM,GERMANY
关键词
D O I
10.1002/ejsp.2420220309
中图分类号
B84 [心理学];
学科分类号
04 ; 0402 ;
摘要
In Providing behavioural frequency reports, respondents use the range of the response alternatives as a frame of reference, resulting in higher estimates on scales that offer high rather than low values. The present study demonstrates that the size of this effect increases with increasing question difficulty.
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页码:309 / 312
页数:4
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