BUYER BEHAVIOR AND RELATED TECHNOLOGICAL ADVANCES

被引:3
作者
HOWARD, JA [1 ]
机构
[1] COLUMBIA UNIV,GRAD SCH BUSINESS,NEW YORK,NY
关键词
D O I
10.2307/1250289
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:18 / 21
页数:4
相关论文
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HOWARD, JA ;
MORGENROTH, WM .
MANAGEMENT SCIENCE, 1968, 14 (07) :416-428
[4]  
HOWARD JA, 1969, THEORY BUYER BEHAVIO, P421
[5]  
LITTLE JDC, 1969, JUN S BEH MAN SCIENC
[6]  
OBRIEN TV, 1969, THESIS COLUMBIA U
[7]  
RING WL, 1968 AMA FAL C DENV