FEELING THE URGE: AFFECT IN IMPULSIVE AND COMPULSIVE BUYING

被引：79
作者：
Flight, Richard [1 ]
Rountree, Melissa [2 ]
Beatty, Sharon [3 ]
机构：
[1] Eastern Illinois Univ, Mkt, Charleston, IL 61920 USA
[2] Depaul Univ, Mkt, Chicago, IL 60604 USA
[3] Univ Alabama, Mkt, Tuscaloosa, AL USA
来源：
JOURNAL OF MARKETING THEORY AND PRACTICE | 2012年 / 20卷 / 04期
关键词：
D O I：
10.2753/MTP1069-6679200407
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The constructs of impulsive buying tendencies (IBT) and compulsive buying tendencies (CBT) have individually received much attention. However, prior research has neither fully explored their distinctiveness nor the relationships between IBT or CBT and the affect involved in the shopping experience. In order to extend our understanding of both literatures, the current research finds support for the differential effects of IBT and CBT on urge to buy through affect, as well as discrimination, of the two tendencies, using a mixed methodology of a survey and an online shopping diary.
引用
收藏
页码：453 / 465
页数：13
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