GENDERING ORGANIZATIONAL-CHANGE - THE CASE OF RELATE, 1948-1990

In this paper we argue for the need to develop a gendered understanding of processes of organizational change. However, this should not simply be seen as a question of the proportions of women and men at different levels in the hierarchy. Organizational culture and the gendered metaphors and rhetorics that are used within the organization are also shown to be significant. Our analysis focuses upon a single case, a historical and sociological study of Relate, formerly the National Marriage Guidance Council. This case is especially interesting in that issues of gender inevitably enter into its primary task, the treatment of marital difficulties, and that as a voluntary organization it has employed a high proportion of unpaid women in the key activity of counseling, while the managerial positions have been dominated by men. This organization experienced a period of crisis in the 1980s culminating in the commissioning of a report from a firm of management consultants. We argue that the analysis of organizational difficulties at this time was considerably weakened by the failure to develop an understanding of complex issues of gender.