ISSUES AND ADVANCES IN PRODUCT POSITIONING MODELS IN MARKETING-RESEARCH

被引：4

作者：

GENSCH, DH ^{[1
]}

JAVALGI, RG ^{[1
]}

机构：

[1] CLEVELAND STATE UNIV,SCH BUSINESS,CLEVELAND,OH 44115

来源：

关键词：

D O I：

10.1016/0895-7177(88)90185-9

中图分类号：

TP39 [计算机的应用];

学科分类号：

081203 ; 0835 ;

摘要：

引用

页码：929 / 949

页数：21

共 69 条

[1] ALBERS S, 1977, EUR J OPER RES, V1, P230
[2] [Anonymous], 1971, CONSUMER DEMAND NEW
[3] MAPCLUS - A MATHEMATICAL-PROGRAMMING APPROACH TO FITTING THE ADCLUS MODEL
ARABIE, P
CARROLL, JD
[J]. PSYCHOMETRIKA, 1980, 45 (02) : 211 - 235
[4] ARABIE P, 1981, J MKTG RES, V17, P310
[5] STABILITY OF BENEFIT SEGMENTS
CALANTONE, RJ
SAWYER, AG
[J]. JOURNAL OF MARKETING RESEARCH, 1978, 15 (03) : 395 - 404
[6] Carroll J. D., 1972, MULTIDIMENSIONAL SCA, V1, P105
[7] CARROLL JD, 1967, RELATING PREFERENCE
[8] CARROLL JD, 1969, USE INDSCAL COMPUTER
[9] CARROLL JD, 1969, NEW METHOD DEALING I
[10] CHANG JJ, 1969, USE MDPREF COMPUTER