EVOLUTION OF THE MARKETING ORGANIZATION - NEW FORMS FOR TURBULENT ENVIRONMENTS

被引：340

作者：

ACHROL, RS

机构：

来源：

JOURNAL OF MARKETING | 1991年 / 55卷 / 04期

关键词：

D O I：

10.2307/1251958

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

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页码：77 / 93

页数：17

相关论文

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